It was 1980 when Rosato brothers, Lorenzo, Giuliano, Elvio and Giuseppe, decided to work together in a small factory in Asolo, Italy assembling ski boots on behalf of the large brands located in the Montebelluna area ( such as Scarpa, Nordica,...).
Throughout the succeeding years the brothers felt more and more the desire and the need to open their market to new horizons. The growth of the company drove them to enlarge the factory and invest in new tooling and machinery in order to handle the increasing market demand, and to stay ahead of the technology curve.
In 1992 La Rocca started to produce ice skates and in line skates under its own brand Roxa. Today these products remain world famous for their excellent quality and value.
A crucial turning point occurred in 2000 when Kneissl proposed to the Rosato brothers that they produce and assemble ski boots for the famous Raichle and Kneissl brands. This cooperation went on for 3 years.
Another milestone occurred in 2003, when the Rosato brothers decided to leverage their extensive OEM experience to develop their own series of ski boot molds. This was the early beginnings of the Roxa Ski Boot brand.
This choice lead to great success and contributed greatly to the company’s growth. Today Roxa is a leading ski boot manufacturer as well as being a leader in high quality ice and inline skates.
Since 2003 Roxa has become the image of quality, high performance and reliability synonymous with the phrase Made in Italy.
Our Research & Development department is made by people with a great deal of technical experience who work on new products daily. These people stay informed about the sport business, invest in and seek out new materials, manufacturing, design and new technologies.
Our business strategy is to recruit and invest in motivated employees and support them with a work environment that encourages creativity and ingenuity for problem solving. In our offices we engage ourself to know our business intimately by continually researching the market and communicating with all our partners.
Our company is using advanced, integrated computer systems. This way of working leads to greater process efficiency and to speed up the production system.
Sufficient stock levels of all our own products are important as delivery often occurs in a very short time after receiving the order. Our logistics strategy is to be flexible and fast